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Research papers

The success story of Amelia

This essay is about the strategic thinking, intuitive feelings and analytical work behind the launch of one of Sweden’s most successful weekly magazines. It describes in steps the combination of factors which led to Amelia’s success. In...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Author: Naomi Seid
June 15, 1997
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Citation

Seid, N. (1997a, June 15). The success story of Amelia. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-success-story-of-amelia